Attract more leads with AI-powered marketing campaigns. Let your team focus on strategic work while our customized Microsoft Copilot solution automates routine tasks in your marketing operations, speeding up your processes.
AI is here.
Are you ready?
For every $1 a company invests in AI, it is realizing an average return of
Average time it takes for organizations to realize a return on their AI investment
of global employees work smarter with AI, using it as a tool that enables them to deliver faster
14
months
70%
$3.5
Reduce production time and grow your leads with AI-powered marketing
As companies double their omnichannel marketing presence at global levels, they need to scale the size and frequency of their marketing activities—leading to increased workload on marketing operations.
With increasing costs and talent shortage, the answer may not lie in augmenting your team size but finding more ways to be efficient in getting the work done. AI tools, such as Microsoft Copilot, is here not to replace existing marketing operations teams but to enable them to get work done faster than ever.
Copilot can free up your marketing operations team from repetitive tasks, allowing them to focus on high-value work, such as evaluating performance and improving your strategy, by automating the following:
Email campaign execution
Marketing asset development
Campaign performance data analysis
Copy review / content proofing
Website changes
UX mockups
MarOps Copilot at Work: Publish Website Changes 60% Faster
The Problem:
It took 5-7 weeks for a website change go live. This slow process involved the marketing team going through a triage, then assigning a project manager to mobilize the other teams. The UX team will get pulled in for the design, content, and localization, which will then be reviewed by the legal team. Finally, the decision-makers (mostly consisting of the leadership team) need to approve the changes and the budget before the developers can even attempt to implement the changes.
The old process
PM
UX Team
Legal
VP/
Managers
3-5
Developers
Deploy
changes
Triage
Assign
PM
Content and
Localization
Review:
Marketing
and Legal
Approval and
Price Review
Development
PMM
This process contains a lot of variables beyond the marketing team’s control, taking up 5-7 weeks to complete
GenAI introduces an agile process that saves time by up to 60%
Wimmer’s Marketing Operations Copilot Accelerator enables marketers to see their changes in real-time, following style guides, branding, CMS data, and governance, to cut down the process to 5-7 days.
The new process
Custom Copilot
Marketing team enters a prompt and the a website wireframe is generated based on style guides and content from CMS
Internal process
Stakeholder approves the wireframe and the development team will use the wireframe to build
Website changes go live
The MarOps team can introduce a leaner website change process that takes up to 2-4 weeks to complete
Leverage Our Data, Analytics, and AI capabilities for Marketing Operations
As a Microsoft Partner, Wimmer Solutions can assemble a team of subject matter experts who are trained in the latest industry standards and best practices will customize an AI solution to streamline your marketing operations.
Our Copilot solution development process
Share Your Needs
Let’s start with what current business or goals you are currently facing in your department
Discover AI Solutions
Our experts will give you an exclusive overview on how we can develop a custom AI adoption strategy for you
Implement Together
We’ll assemble a dedicated team to work with you in delivering and continuously optimizing our AI solution based on your needs
